Work

Companies I founded and led, roles I took on, and the projects in between, from 2009 to now.

Highlighted

Company, 2021 – Now. Founder and CEO

FOKUS.GG

An esports talent agency for players, coaches and staff.

60+contracts signed with teams and brands

Talent placements include

  • G2 Esports
  • Barça Esports
  • Team Heretics
  • Alliance
  • MAD Lions
  • Movistar Riders
  • Soniqs
  • Case Esports

Brand campaigns include

  • Sony
  • Riot Games
  • Pringles
  • New contracts with teams and brands, for a talent roster of 40+

Media, 2013 – Now. Content creator and director

Alxshow

Content on culture, technology and entrepreneurship through gaming, music and sport. Twitch Partner since 2014 and YouTube Partner since 2013.

250+paid subscribers

  • A paying community, not just reach: people who come back for the content
  • Knows creators, audiences and platforms from the inside: an edge in every marketing and communication project

Company, 2015 – Now. Founder. CEO until 2025, now founding partner

OMNIS Club

Founded as an esports club and organisation: consulting, community content and a competitive team. Hackprende became part of it in 2017. Since 2026, a consulting firm.

2015 – 2025

Founder and CEO

2026 – Now

Founding partner

Collaborations include

  • Razer
  • Monster Energy
  • Euskaltel
  • Kinguin
  • Tongji University
  • Better Collective
  • Players and teams in the national first division in Counter-Strike, FIFA and Overwatch
  • Created OMNISCON, the awards gala for Spanish-language content creators: eight editions since 2018.

Project, 2020. Organised by OMNIS for a client

FIFA Home Cup

An online FIFA tournament with footballers from Champions League and Europa League level clubs, esports pros and sports media.

Clubs included

  • TSG Hoffenheim
  • VfL Wolfsburg
  • Austria Wien
  • Asteras Tripolis

2018 – Now. Created with OMNIS Club

OMNISCON

Awards gala for the best Spanish-language content creators, the “Oscars of content creation”: a jury picks the winners of the Golden Spider trophy. Eight editions; since 2019 at the BEC within Euskal Encounter, live on Twitch.

Project, 2019. Created by OMNIS. Host and commentator of the finals

OMNIS Dominance League

Hearthstone league created by OMNIS, with 100 players in groups of 10 and play-offs live at OhMyGame Valencia.

100players, in groups of 10

450+Hearthstone matches

25+players streaming it at once

  • Players streamed it on their own channels, with a stream-ready kit: branding, resources and a setup guide
  • Play-offs live at OhMyGame Valencia, sponsored by Monster Energy and OhMyGame

Esports, 2013 – 2014. Pro CS:GO player

Pro player

Counter-Strike: Global Offensive, as Alxshow, before moving to the business side of esports.

3×ESL Pro Series

  • Went from competing to building the business around it, knowing players, teams and the scene first-hand
  • Applies high-performance sport methods to entrepreneurial and innovation teams

Documentary, 2022. Made the documentary

El Corazón de los Esports

Filmed in Seoul in late 2021 with Smilegate, Vision Strikers and DRX. Sponsored by Euskaltel.

80,000+views on Twitch on premiere day, featured on the Twitch homepage

3,000+people at the live premiere, Euskal Encounter

  • Later screened at MIKA Fest and UNI Eibar.

Event, 2023 – Now. Creator, director and host

MIKA Fest

A free K-pop festival in Eibar: MIKOVER, the cover dance contest, a show and a party, organised with Eibar Town Council.

2023

Guest: Austin Pak, 1MILLION Dance Studio

2024

Guest: Austin Pak, 1MILLION Dance Studio

2025

Guest: Hwang Sooyeon, Dreamcatcher Company

  • Three editions, three full theatres
  • From the start, MIKA Fest has connected Korea and the Basque Country, Spain: its first video, a Korean artist speaking Basque, has passed 150,000 views

Mentor, advisor and consultant

Accelerator, 2017 – Now. Mentor

BerriUp

Startup accelerator in San Sebastián, focused on sales and internationalisation.

No. 1mentoring programme in Spain

  • Funcas ranking of Spanish accelerators, 2026. BerriUp is also listed by the Financial Times among Europe’s leading start-up hubs.

Government, 2020. Expert consulted

Government of Andorra

Interviewed as an expert for Andorra’s national esports strategy.

Consulting, 2017 – Now. Consultant

Consulting

Hired by brands, universities and public bodies for projects in marketing, education, tech and esports, and to launch events.

More work

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